Behind the seams: Steez The Fiendz University
Ray Anderson (in front) and Erick Gaylord (behind) are the creators of “Steez The Fiendz University.”
– Photo by Raven Schley
“Steezing” is an organic occurrence that stems from doing, or creating something that you love and that is uniquely you. At least this is how Ray Anderson, one of the creators of the “Steez Fiend” brand, would describe it.
Anderson, who came dressed in camouflage pants, a grey sweater that he put on over a blue button up shirt and a black and blue pinstriped hat that read “1989,” recalled that the thought process behind the word “steez” wasn’t strenuous. It just fell in place with their acronym “Style with Ease.”
“It was a lifestyle that we’ve been living,” Anderson said. “People that are into fashion, or into any type of culture, or any type of style and that’s what you live by, you’re a steez fiend.”
Up until this moment, Anderson’s partner, Erick Gaylord, had been relaxing in his chair and carefully listening to Anderson’s description of the word “Steez.” However, as Gaylord reminisced on a memory between a younger version of himself and Anderson, he broke his silence.
“It kind of just meshed together. Day one when I met [Ray], we met through baseball. So it was kind of just like…wow. He’s styling. He’s steezing. He does it naturally,” Gaylord said.
The “Steez Fiend” clothing line is about encouraging people to be themselves and to indulge in the
Photo by Raven Schley
things that they love to do. Anderson and Gaylord help spread this message by incorporating their OG logo into all of their pieces.
Whether it be shirts, hoodies or hats, the circular crest embroidered with the words “Steez The Fiend’s University” and a pile of dope can be found on each item. According to Gaylord, the visual of the dope in the center of the logo is not an advocacy for drugs. Instead it is a metaphor for whatever it is that people are into.
“Steez fiend is not just fashion,” Gaylord said. “It’s fashion, art, music and whatever you think is dope.”
The thing that sets the “Steez Fiend” brand apart from other lines is that they try to tailor their products to different types of individuals. They have also conceptualized their brand into the idea of a university.
“Anyone of any sort, age , color, demographic can come and be themselves- express their style,” Anderson said. “There’s nothing that’s forced about it. There’s no due dates, or specific classes. You come and indulge in what you want.”
Anyone who is interested in purchasing clothing from Steez U. can find all of their stuff at www.steezfiendz.com. Become a part of the university.